0406015155|

info.deepfern@yahoo.com

Your Vision, Our Expertise

Business Advisory
sERVICES

loans

  • Home Loans
  • Business Loans
  • Debt Financing
  • Other Financing

Real Estate

  • Buying & Selling
  • Agency Series
  • Financing

Specialized accounting and financial services

  • Aboriginal Org.s
  • Not For Profits Org.s

Accounting and Finance Recruitment

  • Talent Sourcing
  • Offer Management

loans

  • Home Loans
  • Business Loans
  • Debt Financing
  • Other Financing

Real Estate

  • Buying & Selling
  • Agency Series
  • Financing

Specialized accounting and financial services

  • Aboriginal Org.s
  • Not For Profits Org.s

Accounting and Finance Recruitment

  • Talent Sourcing
  • Offer Management

What We Do

Business Advisory Services

Strategic Planning

Strategic planning is like mapping out a journey before setting sail. It's the process of defining an organization's direction and making decisions on allocating resources to pursue that direction. This involves assessing the current situation, envisioning where the organization wants to be in the future, and then outlining the steps to get there.

Financial Management

Financial management is a critical aspect of running any organization, whether it's a business, nonprofit, or governmental agency. It involves planning, organizing, directing, and controlling an organization's financial resources to achieve its objectives effectively and efficiently.

Operational Efficiency

Operational efficiency refers to the ability of an organization to maximize output while minimizing input, thereby achieving higher productivity and reducing waste. It involves optimizing processes, systems, and resources to deliver goods or services in the most effective and cost-efficient manner possible. Here's how operational efficiency can be achieved.

Risk Management

Risk management is the process of identifying, assessing, prioritizing, and mitigating risks that could potentially impact an organization's ability to achieve its objectives. Risks can arise from various sources, including financial uncertainty, legal liabilities, strategic missteps, operational failures, and external events such as natural disasters or economic downturns.

Business Expansion

Business expansion refers to the strategic process of growing a company's operations, market presence, and profitability. It involves expanding into new markets, launching new products or services, or increasing production capacity to meet growing demand. Here's a step-by-step guide to business expansion.

Loans

Whether it's the dream of owning a home, venturing into entrepreneurship, upgrading to a new car, or diving into investment opportunities, the need for substantial capital is undeniable. We want to play a vital role in turning dreams into reality, empowering individuals and businesses to achieve their goals and contribute to their financial well-being.

Government Programs

Information and assistance with accessing government-sponsored financing programs, such as small business loans, tax incentives, or grants available for specific industries or economic development initiatives.

Home Loans / business loans / debt financing

Assistance in obtaining loans from financial institutions, such as banks or credit unions.

Crowd funding

Support for individuals, artists, entrepreneurs, and nonprofits looking to raise funds from a large number of people through online crowdfunding platforms.

Grants

Assistance in identifying and applying for grants offered by governments, foundations, or other organizations.

Venture Capital

Guidance and support for startups and high-growth businesses seeking investment from venture capital firms.

Alternative Financing Options

Exploration of alternative financing options, such as equipment leasing, invoice factoring, etc, which may be suitable for businesses or individuals with unique financing needs or credit profiles.

Angel Investors

Assistance in connecting entrepreneurs with angel investors—individuals who provide capital to startups in exchange for equity ownership.

Financial Education and Counselling

Provision of financial literacy education and counselling services to help individuals improve their financial knowledge, skills, and habits in budgeting, debt management, credit repair, and long-term financial planning.  

Venture Capital

Guidance and support for startups and high-growth businesses seeking investment from venture capital firms.

Real Estate Agents
and financing

Property Marketing and Promotion

Market properties for sale or rent by creating listings, taking photographs, preparing virtual tours, and promoting them.

Client Representation

Represent clients, whether they are buyers, sellers, landlords, or tenants, throughout the entire real estate transaction.

Property Search and Selection

Identify properties that meet their criteria, schedule viewings, and provide guidance on the suitability of properties based on their needs and preferences.

Transaction Management

Manage the administrative aspects, including preparing and reviewing contracts and ensuring that all necessary paperwork is completed.

Specialising in Financial Management and
Operational Advice to Not For Profit
Organisations

Specializing in not-for-profit (NFP) entities involves tailoring services and expertise to meet the unique needs and challenges faced by organizations in the nonprofit sector.

Understanding the
Nonprofit Landscape

Gain a deep understanding of the nonprofit sector, including its diverse range of organizations, missions, funding sources, and regulatory environments.

Expertise in Nonprofit
Financial Management

This includes budgeting, financial reporting, grant management, and compliance with regulatory requirements.

Grant Writing and
Fundraising Support

Offer assistance with grant writing, fundraising strategies, and donor engagement to help NFP entities secure funding for their programs and operations.

Compliance and Risk
Management

Ensure that NFP entities comply with regulatory requirements, reporting obligations, and ethical standards.

Specialising in Financial and Internal Control
Guidance & Advice to Aboriginal Org.s

Providing financial and internal control guidance to Aboriginal organizations is crucial for ensuring transparency, accountability, and effective
stewardship of resources. Here are some key aspects to consider when offering such guidance:

Cultural
Sensitivity

Financial Policies and Procedures

Budgeting and Financial Planning

Internal
Controls

Risk
Management

Compliance and Reporting

Financial Monitoring and Oversight

Partnerships and Collaboration

Accounting & Finance Recruitment

Talent Sourcing

This involves advertising job openings and networking to identify potential candidates.

Candidate Screening and Evaluation

This may involve interviews, skill assessments, and reference checks.

Client Relationship Management

Build and maintain relationships with employers seeking accounting and finance professionals.

Negotiation and Offer Management

Facilitate the negotiation process between candidates and employers, including salary, benefits, and other terms of employment.

Who we are

Deep Fernando who started Deep Fern Limited as a unique entrepreneurial enterprise, began his career in Colombo during the early 1990s in the manufacturing sector and swiftly transitioned to Banking & Finance, where he assumed pivotal roles such as Associate Director of Banking Development at the Reserve Bank and Head of Finance in a Commercial Bank. This trajectory underscored his adaptability, strategic acumen, and leadership capabilities, shaping him into a seasoned professional with a wealth of cross-sector expertise.

His career took an international turn during the mid-1990s, as he ventured to Dubai to assume the role of Head of Cost Accounting in one of the largest ship repair and building companies in the Middle East. Transitioning to the vibrant business landscape of Dubai exposed him to cost accounting within the maritime industry, where efficient cost management is crucial for maintaining competitiveness and profitability.

Subsequently, his journey led him to the United States, where he pursued further professional development alongside academic advancement. He enrolled in an MBA Finance program at California State University while gaining invaluable work experience in one of the largest credit unions in the country.

His time in the USA provided him with exposure to the intricacies of the American financial landscape, including regulatory frameworks, industry best practices, and technological innovations shaping the financial services sector.

His relocation to Australia in 2004 marked another pivotal chapter in his career, where he assumed leadership roles in the community, affordable housing sector and aboriginal organizations, contributing to transformative changes and financial stability within the organizations.

As the Group Financial Controller at Community Housing Limited Victoria, and his tenure as the Chief Finance Officer at Aboriginal Housing Victoria (AHV) further exemplified his commitment to driving positive change and building strong financial frameworks. His strategic leadership played a vital role in guiding the organization through transformational processes, where he was instrumental in transforming the company’s asset base of AHV from $35 million to $400 million within just over 2 years, empowering it to better serve its constituents and achieve its mission of providing safe and affordable housing solutions.

Since leaving the affordable and Indigenous housing sectors, he has transitioned into short-term roles within the not-for-profit sector, leveraging his financial expertise and leadership skills to make a meaningful impact in diverse areas of social welfare including drug and alcohol, family violence and mental health, where he has demonstrated a dedication to addressing pressing societal issues and supporting vulnerable populations.

Wealth of knowledge, skills and experience

Certified Practicing Accountants, Australia

Chartered Institute Of Management Accountants, U.K.

MBA Finance from California State University, Los Angeles, USA

Chartered Global Management Accountants

Chartered Institute of Marketing, U.K.

Australian Institute of Company Directors – MAICD

Bachelor of Science (Special) in Business Administration, University of Sri Jayawardenepura, Colombo.

Experience Engaging with
Government Entities and
Funding Organizations

Corporations Act and State Government Regulations

Understanding the Corporations Act is essential for ensuring compliance and governance within corporate structures. Additionally, familiarity with state government regulations ensures adherence to specific legal requirements that may vary depending on the jurisdiction in which your organization operates.

FMA (Financial Management Act) and Standing Directions 2018

The Financial Management Act (FMA) outlines financial management requirements for government agencies, ensuring accountability and transparency in financial operations. Standing Directions provide detailed guidance on financial management practices, procurement processes, and reporting standards for government entities.

Housing Australia (formerly NHFIC)

Housing Australia (formerly NHFIC) is a key player in Australia's housing landscape, established to address housing affordability challenges and support the development of affordable housing across the country through facilitating affordable housing finance, bond aggregator model and other affordable housing finance initiatives.

Housing Registrar of Victoria

Interacting with the Housing Registrar of Victoria entails engaging with the regulatory body responsible for overseeing the governance, compliance, and performance of registered housing providers operating within the state of Victoria, Australia.

Housing Australia (formerly NHFIC)

Housing Australia (formerly NHFIC) is a key player in Australia's housing landscape, established to address housing affordability challenges and support the development of affordable housing across the country through facilitating affordable housing finance, bond aggregator model and other affordable housing finance initiatives.

Treasury and DPMC (Department of Premier & Cabinet)

Interaction with government departments such as Treasury and the Department of Premier & Cabinet (DPMC) is essential for accessing funding opportunities, understanding government policies, and engaging in collaborative initiatives that align with organizational objectives.

ACNC and ASIC Regulations

The Australian Charities and Not-for-profits Commission (ACNC) regulates charities and NFP organizations, ensuring they operate in the public interest and comply with governance standards. Similarly, the Australian Securities and Investments Commission (ASIC) oversees corporate governance and compliance for companies, including NFP entities.

Treasury and DPMC (Department of Premier & Cabinet)

Interaction with government departments such as Treasury and the Department of Premier & Cabinet (DPMC) is essential for accessing funding opportunities, understanding government policies, and engaging in collaborative initiatives that align with organizational objectives.

Key Skills

Experience in overseeing multimillion-dollar housing projects in Victoria and managing ship building/repair services for the US Navy in Dubai showcases the proficiency in handling complex procurement processes and project management on both local and international scales.

Ability to provide comprehensive performance reports to various stakeholders, including management, board members, and government and regulatory agencies such as ACNC, Housing Registrar, DHHS and ASIC, underscores my commitment to transparency and accountability.

Expertise in finance process improvement, productivity enhancements, and system controls across multiple software/ERP systems underscores the ability to drive efficiency and effectiveness in financial operations.

Experience in managing corporate services, including ICT, fleet management, and contract management, showcases the ability to oversee essential support functions within organizations, ensuring efficiency and effectiveness.

Expertise in financial reporting, budgeting, forecasting, and treasury management, particularly with large finance teams, demonstrates the ability to ensure financial stability and compliance within organizations. The skills that I gained in financial planning & analysis, KPI reporting, and cashflow management are vital for strategic decision-making.

My involvement in Audit & Risk Committees across government, not-for-profit, and other organizations highlights my understanding of risk management practices and your dedication to ensuring robust internal controls and compliance.

My knowledge of internal control and audit practices, including drafting policies and procedures, demonstrates the commitment to maintaining integrity and accountability within organizations.

My membership in the Australian Institute of Company Directors and the understanding of financial governance practices highlight the commitment to upholding governance standards and best practices within organizations.

We look forward to discussing how we can navigate the path to success together

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